Eco-Frugality Is Trendy and Effective for Consumers

Combining thriftiness with environmentalism is a new consumer trend called eco-frugal.  This concept helps consumers have the best of both worlds; saving money and saving the environment.  With the economy still slow many Americans don’t have money to spare and the perception is that greener products cost more.  According to trendwatching.com “cash strapped consumers are going out of their way to save money on energy bills, motorized transport and other waste prone, econ-unfriendly activities…other consumers are still primarily interested in sustainable consumption, but no longer willing or able to pay the usual premiums.”  There are ways to be an eco savvy consumer without breaking the bank.
 

Environmentally Friendly and Stylish
It is possible to dress fashionably and support recycling efforts.  Consignment shops have been around for awhile now but with the down turn in the economy, consumers have a hard time justifying paying full price for an outfit.  Consignment shopping can save a consumer up to 80% and sometimes more on women’s and children’s clothing, coats, and handbags.  Most of the clothes are gently used which allows for the circle of reduce, reuse, recycle to continue. 

Shoe Fetish
If shoes are your thing, the market for environmentally friendly recycled shoes is growing but the cost of a pair (about $80-$100 each) has kept most well-meaning customers away.  Now brands like Payless offer shoe lines made from organic and recycled materials for $30 a pair.  A great way to literally and figuratively reduce your carbon footprint.

Hot Water, Cool Savings
It is estimated that Americans spend 20% on heating water for their homes.  General Electric has come out with a new product that shows hybrids are not just for cars.  The new GE Hybrid Electric Heat Pump Water Heater claims to be the next generation of water heaters. It boasts to reduce water heater operating costs up to 62% and save the average family $320 per year without sacrificing hot water.  Good news for consumers struggling with ever increasing electricity bills.  Other ways to save on your water bill:

• Install low flow shower heads and faucets
  

• Check toilets for water leaks
  
• Don’t run the hose when washing the car
  
• Take shorter showers

Going Green and Save Big
American consumers are ready to do their part in going green and helping the environment, but with a recession and lagging job opportunities, they just don’t want to pay an arm and a leg to do it.  Companies that can combine price and eco-friendly products will have customers for life.