Boating is a seasonal business. As such, you must be smart to get customers as summer approaches. Many people rent boats for water activities, such as fishing, waterskiing, and tubing, and the most effective method of finding and booking a suitable boat is online. In today’s digitalized world, practice these six tips to easily reach potential customers for the summer season!
1. Share Success Stories on Social Media
Success stories create more interest in potential customers. They trust and create an expectation to enjoy a similar experience. Ideally, share positive reviews you have received from customers regarding your exceptional service.
People love water activities during summer. Usually, boating and swimming go hand in hand, as swimming is the U.S.’s fifth-most popular leisure activity. Remember to share good experiences early to receive the summer bookings. If you take advantage and reach out to more people, you will make more income this summer.
2. Run Pay-Per-Click Ads
Pay-per-click (PPC) is a powerful online marketing strategy. It helps promote your brand’s visibility by boosting conversions. When running PPC ads, have a website platform where you will showcase your services. With more than 87 million U.S. adults participating in boating as a form of recreation, capitalize on the brand promotion capability of PPC to tap into the massive number of boating enthusiasts and drive hundreds or thousands of customers to your business. With the help of a digital marketing company, PPC is very well worth it!
3. Invest in Video Marketing
Video marketing is one of the most popular mediums potential customers use to consume information. Video content is entertaining and easy to understand and consume. In fact, statistics show that digital video viewership in the U.S. hit 244.4 million in 2020!
Ideally, create compelling and relevant videos about boating. Next, find a very effective video marketing strategy that will help reach millions of viewers. For example, high traffic makes social media pages effective in video marketing.
4. Work On Getting Referrals
The boating industry in the U.S. is big. According to the National Marine Manufacturers Association, the annual economic impact of the recreational boating industry in the United States is $121.5 billion. This includes direct, indirect, and induced spending. It supports 650,000 direct and indirect American jobs and nearly 35,000 small businesses.
You can work with these businesses and employees to reach potential customers. How, you ask? The recreational industry supports businesses like restaurants, guest accommodation, tourism, and transport. If you build a good network with the above business owners, you may get a lot of referrals!
5. Grow Your Online Reviews
The best step to gathering online reviews is to have a website. Also, you can create social media platforms where clients can express their thoughts about your services. 95% of customers read online reviews before purchasing a product or seeking services. Usually, it isn’t easy to convince all the customers to leave reviews on your website or social media platform. However, a preferable method to persuade customers to leave reviews is an email link leading them to the review section.
6. Find Out What Customers Want and Address It
Some customers would love boating and fishing for fun. Others would like boating while listening to various geographical stories. Research and note what your potential customers love.
Ensure you offer customers the best services based on their interests. According to Forbes, 96% of people believe customer service is crucial in choosing brand loyalty. Good customer service helps maintain a good relationship and prompts return clients!
The boating business booms in summer. With proper strategy, you can reach more potential customers and boost revenue. If you serve the customer professionally, they’ll keep returning and bringing referrals. Ensure you invest in an online marketing strategy for brand visibility. You’ll smile when the summer comes!