You know, a house can never be a home until you finish the mortgage payments. And in these difficult economic times, that may be hard to do. There is no shame in realizing you can’t afford your home and need to sell it. The real shame is not realizing the unwitting, self-sabotaging acts you may be committing that prevent you from selling your home. There are strategic ways that you can sell your home for more money.
You can research potential buyers so you can know who is more likely to buy than not.
Sell Your Home for More Money – The Basics
Make sure you create neutral aesthetic visual environments around your home.
This creates the psychological effect of the prospective homeowner mentally imprinting themselves in your home.
Get rid of any wall-to-wall carpeting. You’re assuming that a homebuyer wants to deal with the expensive maintenance involved.
Think strategically beforehand about how home buyers mentally assess home purchases relative to your circumstance. You will sell your home for more money.
Here are 5 tips.
Research Your Potential Homebuyer
In this economic environment you can’t afford to hope that your online real estate listing will be read by your ideal homebuyer.
For example, did you know that most new home buyers hate buying a home with a pool? It can cost thousands of dollars annually to maintain a pool.
And it will cost a lot more than that for a new homeowner to remove it.
Also, pools can be absolute nuisance magnets for a homeowner.
Your neighbors, restless neighborhood kids, and complete strangers walking by may surreptitiously invite themselves when you are not around.
If someone hurts themselves or dies in a pool, even while trespassing, a pool can also become a lawsuit magnet.
So, make sure you mention in your ad that your home has a pool. Or, strategically search online for homebuyers looking for a pool.
Instruct your realtor to target house flippers and real estate investors if your property is in poor shape or requires renovation.
There are many homebuyers and companies looking for properties to aesthetically improve to later inflate profits. Research such potential buyers.
You may find prospects willing to pay for your home on your terms.
This process will probably require a lot of time sacrifice and the need for attentive online searching skills.
You could even hire people part-time to help you research or recruit home buyers.
It will be worth it.
Make a detailed list of target buyers you may be able to persuade relative to the selling appeal of your property.
Know who you are selling to and how to reach them. That is the best way to sell your home for more money.
Speaking of which, the best way to screen potential home buyers to your advantage is to hold a property viewing.
Just do it in a strategically aesthetic manner.
Create a Neutral Aesthetic for Home Viewings
A lot of home sellers lose the sale long before they realize it after opening their home for viewings.
Before you open your home for viewings by potential sellers, remember to make the internal décor neutral.
Take down family pictures and any signature furnishings. Store collectibles, art, and stylish curtains in the basement.
Your vintage, antique vinyl record collection, for example, should be moved to a storage unit long before scheduling a viewing.
Why?
You don’t want potential homebuyers to see you, your family, and your life during a viewing.
Your home should have minimal furnishing to allow the potential home buyer to see themselves living in your home in the future.
During a home viewing, the potential home buyer should be able to mentally project themselves living in your home.
That is hard to do, and hard to make a sale, if they are looking at your family photos and lived in furnishings.
Potential home buyers may feel like strangers in someone’s home, and not like potential home buyers.
If you want to sell your home for more money, you must make potential homebuyers feel like they have viewed their new home before they buy it.
That can only happen if you make the aesthetics of your home look as pleasing but as neutral as possible.
And that brings me to my next point – get rid of the wall-to-wall carpeting.
Remove Your Carpeting
Carpeting is an American in-door aesthetic tradition for many homeowners. In fact, almost 50% of the business flooring market in the United States is based on rugs and carpeting.
The average carpet costs about $1,800 per 300 square feet.
Because of the proclivity for mold and dirt to destroy carpets, you must get them cleaned regularly.
The typical carpet cleaner charges by square feet or by the room. So, you could pay up to $75 per room or $300 per 1,500 feet.
Because of the financial maintenance responsibilities for carpeting, and realities of natural wear and tear, you may need to replace it every 5 to 15 years.
There is no doubt about it – maintaining a wall-to-wall carpeted home.
So, why do you think a potential homeowner will want to deal with such maintenance hassles.
Unless you know your potential buyers are interested in such, it’s a big assumption to make.
Carpeting is such a personal aesthetic choice to make for a homeowner. And its never good to assume that your aesthetic style choices are interchangeable with others.
Have you ever visited someone’s home and noticed they owned gaudy-colored, deep shag carpeting like a 1970s style refugee?
Now imaging showing a potential homebuyer your own lime green shag carpeting during a property viewing.
You may be better off removing your carpeting and having your hard wood floors underneath professionally cleaned.
Hard wood floors give off a neutral habitat aesthetic and will help you sell your home for more money.
They also offer a visual invitation for a prospective homebuyer to project themselves living in your home.
Time to Repaint Exteriors and Interiors
Prospective home buyers are an extremely fickle-minded bunch. Keep this in mind if you want to sell your home for more money.
Did you know that home buyers are visually repulsed by certain home interior and exterior color aesthetics?
Bold, brash, customized, and eye-popping primary colors are not popular with most home buyers.
A 2013 National Home Color Survey found that home buyers favored 6 neutral colors, especially on exterior walls. These colors include:
- Beige
- Black
- Gray
- Taupe
- Slate
- White
Make sure you paint your front door black and your exterior walls a pleasing shade of yellow.
According to a 2018 Zillow study, home sellers made $6,271 over their selling price if their home had a black-colored door.
Paint your exterior walls a light, creamy, or warm shade of yellow and you might make $3,408 over your initial selling price.
Paint your living room a light taupe shade, or a tan hue of pink or peach, and you might make $2,800 over your asking price.
Aesthetics mean everything when you want to sell your home for more money.
Depending on the size of your home, a full exterior and interior paint job can cost $4,200 at the minimum.
Neutral tones mean everything if you want home buyers to psychologically project themselves in your home.
Update Your Landscaping
A homebuyer will notice your landscaping before even seeing your house. So, if you need to freshen up your curbside landscape, invest in an aesthetic update.
A professional landscaper may cost you $50 to $100 per hour. Depending on your curbside flowerbed space, that could cost you hundreds or thousands of dollars.
You can save yourself a lot of money and spend a weekend removing flowerbeds yourself. Then just replace it with a fine even layer coating of fine, new mulch.
Remember the profitability of neutrality.
A curbside neatly arranged with fine mulching will allow the homebuyer to mentally project their own future flower bed project.
And, it will cost a lot less to do that yourself then pay landscapers.
Reassess Why Buyers Would Want to Buy Your Home
Don’t get the idea that just putting your home up for sale means it will automatically sell.
The real estate and housing market are notoriously volatile.
It takes up to 3 months to sell a house in the best of economic circumstances. It isn’t out of the question that you may end up waiting months or years trying to sell your property.
Research your potential buyers to the best of your ability. Game the system to your benefit as best you can.
The typical home sold for $330,600 in July 2020.
Don’t leave the potential for maximum home selling profitability to chance.
Not in these difficult economic times.
Read More
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WHAT ARE THE RISKS INVOLVED WHEN BUYING A FORECLOSED PROPERTY?
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STRATEGIC TAX BREAKS FOR HOME BUYERS AND HOMEOWNERS
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Allen Francis was an academic advisor, librarian, and college adjunct for many years with no money, no financial literacy, and no responsibility when he had money. To him, the phrase “personal finance,” contains the power that anyone has to grow their own wealth. Allen is an advocate of best personal financial practices including focusing on your needs instead of your wants, asking for help when you need it, saving and investing in your own small business.